About the program

About the program

Joes12 is an immersive video experience featuring over 20 hours of footage spread out over 12 weeks.

JOES12 is an immersive video experience featuring over 20 hours of footage spread out over 12 weeks.

Designed to give you a big picture view of the different aspects of being a modern guitarist, we’ll dive deep into the following topics:

Week 1 - Practicing
Week 2 - The Foundations (Chords, Scales, Rhythm Playing)
Week 3 - Arranging
Week 4 - Gear
Week 5 - Improvising
Week 6 - Getting Some Gigs
Week 7 - Songwriting
Week 8 - Recording
Week 9 - Touring
Week 10 - Collaboration
Week 11 - You Are A Brand
Week 12 - Your Why

You’ll learn from Joe about how he approaches things and you’ll also hear him ask 19 of his mentors what they’ve learned during their careers.

Featuring Exclusive Interviews With Guitar Greats:

Tommy Emmanuel, CGP 
Steve Vai
Eric Johnson
Robben Ford
Keb Mo
John Jorgenson
Don Peake
Rory Hoffman

Songwriting Hall Of Fame Members:

Rodney Crowell (15 #1 Hits, Johnny Cash, Bob Segar, Van Morrison)
Gary Nicholson (BB King, Willie Nelson, Ringo Starr, Fleetwood Mac)

Producer/Engineers:

Brent Maher (6xGrammy Award Winner)
Ray Kennedy (5xGrammy Award Winner)

A Killer Rhythm Section:

Mark Fain (Ry Cooder, Ricky Scaggs, Allison Krause, Bruce Hornsby)
Charlie Morgan (Elton John, Tina Turner, Don Henley, Chaka Khan)

3x Bestselling Author, Musician and Cognitive Neuroscientist:

Daniel Levitin (This Is Your Brain On Music)

Master Luthiers:

Andy Allen (Maton Custom Shop)
Joe Glaser (Nashville legend)

And Music Industry Luminaries:

Bob Burwell (Manager Kenny Rogers, Steve Vai & Joe Robinson)
Fred Gretsch (CEO Gretsch Company)



Forgot password? Recover your password